Business Description
Course Agenda
Digital Marketing Orientation
• Understanding Digital Marketing
• Digital Branding
• Digital Alignment of Organizational Goals
Website Planning & Development
• Essential Elements of Website
• Website Planning
• Importance of a Website
Google Analytics
• Basics of Google Analytics
• Track the Conversions
• Different Analytics Platforms
• Analyzing Visitors Behavior
• Creating Dashboards
• Taking required Corrective Actions
Search Engine Optimization
• Learning to find Relevant Keywords
• New techniques of SEO & Ethical ways of doing SEO
• Planning & Monitoring SEO Process
• Advance Data Searching
• Searching Keyword
• Content Strategy
On Page and Off Page Optimization
• Internal Linking & Metatags Creation
• Basic HTML Guidance
• Uploading Sitemap on Website
• Google webmasters Tools
• Checking Backlinks
Search Engine Marketing
• Marketing Personalization on Internet
• Orientation of Google Ad words
• Introduction to Bing
Search Campaigns
• Ranking the right Keywords
• Grouping of Keyword using Broad, Exact, Phrase, Negative Match
• Actionable Metrics for Performance Appraisal
• Setting up Paid Research Campaign
• Techniques to Positioning your Website
• Quick Conversions Steps
• Improvements Techniques for making you more money
• Effective Campaigns and Ad groups Creation
Digital Display Campaigning
• Display Advertising
• Display Builders for Banners Creation
• Remarketing Tools
Tracking & Measuring ROI of Online Advertising
• Insertion & Importance of Google Conversion Code in Effective
Campaigning
• Costs and Billing
• Tracking Ad Performance
• Optimizing Cost per Click
• Optimizing Ad Performance –Optimize Account & landing page
• Funds Allocation on various Online Advertising Platforms
Social Media Marketing
• Best Social Media Strategies and Tactics
• Decision on Access to Visitors on the Social Web
• Understanding the existing Social Media Paradigms
• Difference between Social Media Marketing and Other Forms of Marketing
Facebook Marketing
• Participants Strategy Presentation
• Facebook Ads Vs. Google AdWords
• Facebook Marketing Mix Vs. Other Marketing Platforms
• Facebook Marketing Case Studies
LinkedIn Marketing
• Understanding and Marketing on LinkedIn Groups
• Company Profile Vs. Individual Profiles
• LinkedIn Advertising & its Practices
• Increasing ROI from LinkedIn Ads
• Learning Marketing on LinkedIn groups
Twitter Marketing
• Understanding Twitter
• Twitter Marketing
• Tracing Performance
• Case studies on Twitter Marketing
Video Marketing
• Creating and Uploading Videos on Video Marketing Websites
• Using YouTube for business
• Creating YouTube Video Marketing Strategy
• Techniques to Increase number of views of the videos posted
• Converting You Tube Viewers to your website Viewer
Content Marketing
• Introduction to Content Marketing
• Importance of Documented Content Strategy
• Appropriate time to distribute Content on Various Social Media
• Examples of Most Effective and Least Effective Content Marketers
• Meaning, Benefits, types and platforms of Blogging
• Own Blog-LIVE Creation
• Best Practices used in Blog Creation
• Creating Interactive Blog for Visitors
• Marketing of your Blog
• 5 Most Important things your Blog shouldn’t miss out
• DON’T’S of Blogging
• Examples of TOP BLOGS
Email Marketing & Going Mobile
• Introduction to Email Marketing
• Creating your own Email list of millions of Email Id’s
• Writing an Impressive Email or HTML Template
• Increasing Email Subscription/opt-in list
• Legitimate/opt-in Email Marketing
• Inbox Deliverability and Email Retargeting
• Best Practices of Email Marketing
• Split Testing & Scheduling
• Measurement & Metrics
• Multiple Email Campaigns
• Guidelines
