Al Ahli Trading Co. had its inception in the UAE in 1982; the company`s long-lasting objectives included supplying the market with construction materials, with an exclusive focus on gypsum products branded Al Ahli. The company started its work by launching a packaging office, importing top-notch gypsum products in bulk from reputable foreign suppliers, goods that after repacking would be sold back to local clients; this trend lasted until 2006. The company then relocated to Hamriyah Free Zone in 2006. Despite abundant demand from local traders and dealers for cheap and low-quality products, the company has never been willing to muddy its name and reputation for mere profit. The organisation has always maintained long-term objectives toward the market; thus, to ensure its survival as well as prosperity, it has made supplying top-quality material an indispensable part of its system. Thanks to its two-decade-long presence in the UAE market as well as top-quality materials, Al Ahli brand has succeeded in gaining customers` trust, thus ensuring the company a top place in the competition and a generous share of the market. The company plans to add a series of new products to its product list in 2022.