"BL.INK is a link management software designed to help enterprises shorten, brand, track and control URLs. Teams can monitor and measure touchpoints across engagement journeys, edit vanity keywords and utilize graphs or charts to gain insights into clicks between date ranges based on geographical locations.

BL.INK allows businesses to create campaigns, track their performance in real-time and add notes for team members to access important information. The General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA)- compliant platform lets managers receive notifications about clicks on specific links. Administrators can also configure role-based access permissions for staff members and utilize searchable tags to consolidate required campaign metrics.

BL.INK offers an open API, which helps businesses integrate the platform with several third-party systems such as Zapier, Zoho Flow, Khoros, Sprinklr, and more. Other features include single sign-on (SSO), two-factor authentication, audit logs, 301 redirects, bulk import/export, and whitelisting/blacklisting."