CarsOcean operates as a platform for business-to-business (B2B) and business-to-consumer (B2C) operations. The service is divided into two sets – CarOcean.com, the B2C portal where users/dealers can buy and sell new and used cars, and CarsOcean Classified, an online classified and store which allows sellers and dealers to sell their products and services online.

Other than the online marketplace, it has physical presence all states of UAE. The website is mobile friendly for easy use.

Along with car listings, the portal also offers car price information, certification, insurance, used car finance, comparisons, on-road prices, and reviews. The used car certification program is jointly conducted by engineers and sellers who inspect the initial condition of cars at different levels, and a detailed condition report is presented as part of the online listing.