Working as a freelance digital marketing specialist involves an array of tasks; carrying out a bespoke combination of digital activities for each of my clients, attending to enquiries and dedicating regular time to promoting myself and my expertise. Generally, what I deliver for the client is a combination of either short-term or long-term social media-related work, assessing website performance and performing improvements, content marketing, and at times even a bit of PR work. Being a freelancer means I report only to myself and to whomever hired me on the client-side. The skills and valuable experience that I have gained from previous full-time marketing roles (and of course my current role) has equipped me most suitably for this second line of work.