The world has moved online. This has made digital marketing channels and social media the most widespread, interactive and essential of all modern marketing tools. Any effective marketing campaign will include them in its strategy. As the name suggests, digital marketing can be termed as or defined as an approach, a strategy, or a branding and marketing exercise using digital platforms. Digital Marketing is the promotion of your brand, product or service through online mediums. Digital Marketing is growing rapidly with more and more business realizing the importance of online presence. Digital Marketing includes many advertising channels including SEO, Email marketing, Social Media Marketing, PPC Advertising, Display Advertisements, Mobile marketing etc.