Course Agenda Digital Marketing Orientation • Understanding Digital Marketing • Digital Branding • Digital Alignment of Organizational Goals Website Planning & Development • Essential Elements of Website • Website Planning • Importance of a Website Google Analytics • Basics of Google Analytics • Track the Conversions • Different Analytics Platforms • Analyzing Visitors Behavior • Creating Dashboards • Taking required Corrective Actions Search Engine Optimization • Learning to find Relevant Keywords • New techniques of SEO & Ethical ways of doing SEO • Planning & Monitoring SEO Process • Advance Data Searching • Searching Keyword • Content Strategy On Page and Off Page Optimization • Internal Linking & Metatags Creation • Basic HTML Guidance • Uploading Sitemap on Website • Google webmasters Tools • Checking Backlinks Search Engine Marketing • Marketing Personalization on Internet • Orientation of Google Ad words • Introduction to Bing Search Campaigns • Ranking the right Keywords • Grouping of Keyword using Broad, Exact, Phrase, Negative Match • Actionable Metrics for Performance Appraisal • Setting up Paid Research Campaign • Techniques to Positioning your Website • Quick Conversions Steps • Improvements Techniques for making you more money • Effective Campaigns and Ad groups Creation Digital Display Campaigning • Display Advertising • Display Builders for Banners Creation • Remarketing Tools Tracking & Measuring ROI of Online Advertising • Insertion & Importance of Google Conversion Code in Effective Campaigning • Costs and Billing • Tracking Ad Performance • Optimizing Cost per Click • Optimizing Ad Performance –Optimize Account & landing page • Funds Allocation on various Online Advertising Platforms Social Media Marketing • Best Social Media Strategies and Tactics • Decision on Access to Visitors on the Social Web • Understanding the existing Social Media Paradigms • Difference between Social Media Marketing and Other Forms of Marketing Facebook Marketing • Participants Strategy Presentation • Facebook Ads Vs. Google AdWords • Facebook Marketing Mix Vs. Other Marketing Platforms • Facebook Marketing Case Studies LinkedIn Marketing • Understanding and Marketing on LinkedIn Groups • Company Profile Vs. Individual Profiles • LinkedIn Advertising & its Practices • Increasing ROI from LinkedIn Ads • Learning Marketing on LinkedIn groups Twitter Marketing • Understanding Twitter • Twitter Marketing • Tracing Performance • Case studies on Twitter Marketing Video Marketing • Creating and Uploading Videos on Video Marketing Websites • Using YouTube for business • Creating YouTube Video Marketing Strategy • Techniques to Increase number of views of the videos posted • Converting You Tube Viewers to your website Viewer Content Marketing • Introduction to Content Marketing • Importance of Documented Content Strategy • Appropriate time to distribute Content on Various Social Media • Examples of Most Effective and Least Effective Content Marketers • Meaning, Benefits, types and platforms of Blogging • Own Blog-LIVE Creation • Best Practices used in Blog Creation • Creating Interactive Blog for Visitors • Marketing of your Blog • 5 Most Important things your Blog shouldn’t miss out • DON’T’S of Blogging • Examples of TOP BLOGS Email Marketing & Going Mobile • Introduction to Email Marketing • Creating your own Email list of millions of Email Id’s • Writing an Impressive Email or HTML Template • Increasing Email Subscription/opt-in list • Legitimate/opt-in Email Marketing • Inbox Deliverability and Email Retargeting • Best Practices of Email Marketing • Split Testing & Scheduling • Measurement & Metrics • Multiple Email Campaigns • Guidelines