Directory submission in 2019 was a popular SEO technique used to improve website visibility and build backlinks. It involved submitting a website URL and business details to online directories to help search engines index the site and improve rankings.
How Directory Submission Worked
In 2019, website owners would submit their site information such as:
Website URL
Business name
Description
Category
Contact details
These listings were added to online directories, helping search engines understand the website and improve its authority.
Types of Directory Submission
1. Free Directory Submission
Websites were submitted without any cost, but approval could take time.
2. Paid Directory Submission
These directories offered faster approval and better-quality backlinks.
3. Niche Directory Submission
Websites were submitted to industry-specific directories for more targeted traffic.
4. Local Directory Submission
Focused on local SEO by listing businesses in specific regions or cities.
SEO Benefits of Directory Submission in 2019
1. Backlink Creation
Directory submission helped create backlinks, which improved domain authority.
2. Faster Indexing
Search engines could quickly find and index new websites.
3. Improved Visibility
Listings in multiple directories increased online exposure.
4. Local SEO Boost
Local directory submissions helped businesses rank in regional searches.
Is Directory Submission Still Useful?
After 2019, directory submission became less powerful due to Google algorithm updates. Low-quality or spam directories no longer help SEO. However, high-quality and niche directories can still provide value when used carefully.
Best Practices for Directory Submission
Use high-authority directories only
Submit to relevant categories
Avoid spammy or low-quality sites
Keep business information consistent (NAP)
Focus on niche and local directories
Conclusion
Directory submission in 2019 was an effective SEO strategy for building backlinks and improving visibility. While its importance has decreased over time, it can still be useful when done on trusted, high-quality directories as part of a broader SEO strategy.