Business Description
You know Twitter is "cool" when even Indian ministers start tweeting. OK, it might be just Shashi Tharoor for now but the simple fact that someone belonging to a largely tech-agnostic group of Indian politicians is on Twitter, speaks volumes of the popularity of this new service that has metamorphosed from a mere Web 2.0 service into something of a cultural rage, connecting the web and Blackberrys with its ingenious 140-character-long messages.
But Twitter’s popularity is something well known. What we don’t know for sure is why it is such a rage. The fact that it allows us to keep in touch with friends using internet even when we are not on the web is one reason why so many people have taken to it, especially the Blackberry crowd that has no time for full-fledged social networking of Facebook. But the phenomenon, especially on web where every day tens of new services are launched, is not just because of the sheer convenience or utility factor. Twitter has more to it than what meets the eye. Its 140-character-long messages, stacked on top of each other on a drab looking page, hide more than what even most of its users comprehend.
For sometime now, pundits, most of them over 40, have been complaining how the age of Google is making us all dumb by overloading us with information and robbing us of our ability to concentrate. It’s turning us into e-junkies, they say, who keep on devouring every piece of information from a thousand and one sources but with little ability to retain and crunch this data. And for once these pundits may be right. But where they are wrong is in their prediction that this overdose of information will result in human beings losing their higher-function faculties and dumbing down en masse, evolving into a generation that can’t memorize anything or create the complex work of literature, like say a 400-page novel with insomnia as its theme.
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