Popins

Popins are women's shoe trees for people who invest in nice shoes and want them to actually stay nice. The brand was founded by a celebrity stylist who spent over a decade packing footwear for red carpets, press tours, and editorial shoots and got tired of the only available solution being a balled-up pair of socks. Stuffed with tissue paper is fine until you open your suitcase after a seven-hour flight and your favorite heels look like they lost a fight. Popins weigh three ounces per pair, fit most women's shoes, and slip into any shoe in seconds. They work just as well in your closet as they do in your carry-on, which is why five-packs are the bestseller. Find them at shoppoppins.com.