A pro SEO expert will typically have a variety of skills and experience, including:

Technical SEO: They have a good understanding of how search engines crawl and index websites, and can optimize a website's technical structure and performance to improve its search engine rankings.

On-page SEO: They are skilled in optimizing individual web pages to rank higher in search engine results. This includes optimizing page titles, meta descriptions, headers, and content.

Off-page SEO: They are knowledgeable about building high-quality backlinks from authoritative websites to improve a website's search engine rankings.

Content marketing: They understand how to create and optimize high-quality content that resonates with their target audience and helps improve a website's search engine rankings.

Analytics: They are skilled in using tools like Google Analytics to track and analyze website traffic, user behavior, and other key metrics to optimize a website's SEO strategy.

Overall, pro SEO experts have the expertise and knowledge to help businesses improve their online visibility and drive more targeted traffic to their website.