Business Description
Due to its broad selection of popular viewing options, Sky TV has long had a stranglehold in the subscription TV market. The popular core package from Sky has been referred to by a number of titles, including Sky Original and Sky Entertainment. Sky Ultimate TV, the upgraded base offering, includes both Netflix and Sky's Signature service. Sky Signature, Sky's core package with 300+ channels that includes Netflix as well as the popular Sky Atlantic and Sky Max, is included in the Sky Ultimate tv add-on bundle (formerly known as Sky One and Sky Showcase). The best assortment of UK subscription television is offered by Sky Ultimate TV.
