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One of the key benefits of Google Ads is its intent-based targeting. Users who are searching for specific products or services on Google are typically further along in the buying cycle and more likely to convert. Additionally, Google Ads offers a variety of ad formats, allowing businesses to choose the best option for their goals.
Overall, both Facebook Ads and Google Ads offer unique advantages for businesses looking to advertise online. Facebook Ads may be more effective for reaching a large and diverse audience, while Google Ads may be more effective for targeting users with high intent to purchase. Ultimately, the best advertising strategy will depend on the specific goals and needs of each business.

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