Hada Labo was created in Japan by Rohto Pharmaceutical Co., Ltd., a company with over a century of expertise in skincare innovation. Guided by the philosophy of "Perfect and Simple," Hada Labo is dedicated to delivering highly effective skincare products with carefully selected, high-quality ingredients—free from unnecessary additives such as fragrances, colorants, and mineral oils.
Since its launch in Japan in 2004, Hada Labo has become a trusted name in skincare, renowned for its deep-hydration technology and scientifically advanced formulations. Its success quickly expanded beyond Japan, gaining a strong following across Asia and beyond. To make the brand more accessible to global audiences, Hada Labo Tokyo™ was introduced as the English adaptation, bringing Japan’s best-selling skincare secrets to the world.