Why are scientists working on creations?
At The Cube's state-of-the-art research centre in Neuchâtel, Switzerland, more than 400 engineers and scientists, many of them pharmacists, and therefore most of the research is related to health risks.
While traditional smoking produces 6,000 harmful components as a result of tobacco combustion, tobacco heating produces 90% fewer harmful substances. Philip Morris International has spent about $6 billion on research and development, of which about 80% was spent on smokeless products.
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