When comparing term insurance plans, start by evaluating the premiums to ensure they fit your budget. Consider the coverage duration - opt for a term that aligns with your financial responsibilities and long-term objectives. Scrutinize additional features like riders (e.g., critical illness, accidental death) to determine if they suit your needs. Look into the claim settlement ratio of the insurance provider, reflecting their efficiency in settling claims. Sum assured is crucial; choose an amount adequate to support your dependents. Lastly, consider the reputation and customer reviews of the insurance company for a comprehensive assessment before making an informed decision.