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• What is the mission and vision of your company? (What do you want your company to accomplish?)
To be a leading outdoor furniture brand across Canada (and in the future, the US) in distribution and too have Protégé products in the best speciality outdoor furniture retail stores across the country.

• What services do your customers/clients/prospects most want and need? Please arrange in order of demand.
- Premium quality outdoor living products
- Exceptional customer service
- Timely shipping

• What are the core strengths (selling points) of your organization? Kindly enumerate and
- Exceptional customer service and communication
- Innovative products and quality
- Fast turnaround time for order completion
- Strong and long lasting customer relationships

• What kind of feedback do you get? How do people feel after they use your services?
Based on google reviews and a general consensus of dealer/consumer feedback, Protégé provides above average service and products. When mistakes or issues occur, Protégé hands situations with professionalism and timely service.

• What are your customers trying to accomplish by using your services?
Sourcing quality products at competitive pricing which allows them to sell our goods at a profit and service their consumers successfully.

• Briefly describe your typical customer (needs, desires, preferences, fears, etc.).
Sourcing innovative, profitable, mid-high quality outdoor furnishings (furniture and accessories) supplier within the country. Competitive freight rates and strong customer service.
• What sets your company apart from others in your industry? What are things about your company that makes it unique?
Heavy emphasis on customer service and communication. Producing products that are different and innovate by using new raw materials and creating special mechanisms to improve consumer use. A second generation family owned and operated business.

• What kinds of words would you like to avoid in your content?

• What “point of view” would you like us to use for your content (i.e. can we use “we”, “they”, or just the name of the company)?
In most cases, ‘we’ as we are very team focused and follow a family oriented leadership style. All members of our organization play an important role to serve our clients and ultimately the corporation. The name of the company is also appropriate.

• Would you like the content to be easy to read and lighthearted, or serious and technical?
Easy to read and lighthearted. Most wholesale/distribution based websites are less wordy and more images, but are thorough wherever there are places to read.

• Do you have any reference to content which specifically you like?