SOUEAST is a dynamic automotive brand bringing a new era of smart, stylish, and reliable mobility solutions to the UAE. Established in 1995, SOUEAST has grown into one of China’s most respected car manufacturers, recognized for its innovation, advanced engineering, and commitment to quality. With nearly two decades of global business experience, the brand has achieved sales of over 1.56 million units and generated revenues exceeding USD 17.25 billion.

In 2004, SOUEAST expanded internationally and, by 2012, launched its first independently developed sedan - marking its evolution into a technology-driven, design-focused global brand. Guided by the philosophy “Ease Your Life,” SOUEAST aims to make mobility more comfortable, intelligent, and accessible for everyone.

Why Choose SOUEAST
Smart & Stylish Design — Sleek, modern vehicles crafted for comfort and urban elegance.
Warm-Tech Innovation — Human-centered technology designed to simplify everyday driving.
Advanced Manufacturing — Built with world-class equipment and global quality standards.
User-First Philosophy — Encouraging open communication, inclusivity, and co-creation.
Uncompromising Quality — A commitment to fine craftsmanship and reliable performance.

SOUEAST in the UAE
Through a strategic partnership with Elite Group Holding, SOUEAST brings its innovative lineup of SUVs and sedans to the UAE market. The brand aims to elevate local mobility with modern design, intelligent features, and excellent performance suited to UAE roads and lifestyles.

???? Showrooms: Sheikh Zayed Road & Dubai Festival City
⏰ Timings:
Mon–Sat: 9:00 AM – 9:00 PM
Sun: 12:00 PM – 9:00 PM
???? Call: 800 SOUEAST (800 7683278)
???? Email: [email protected]
???? Website: www.soueastuae.com