Hanging out in the Greenwich Village neighbourhood of New York in the 1960s, Mr Fireman - Shelly to his friends - got the idea to open an all-night cafe specialising in serving breakfast food. It would be called the Hip Bagel. "I fell in love with my idea," says Mr Fireman, who wanted to create a place that was fun to hang out and be seen in at all hours. He opened The Hip Bagel in 1964 at a cost of just $500 (£385). For the next 14 years the establishment lived up to its name - attracting celebrities such as Woody Allen and Barbra Streisand. It also propelled Mr Fireman towards becoming one of New York's preeminent restaurateurs. He was in his 20s then. Today, 53 years later, his company, Fireman Hospitality Group owns nine restaurants in New York and Washington DC that continue to attract celebrities, and which brought in nearly $60m (£47m) in 2016 alone. Outside of The Hip Bagel Mr Fireman grew up in The Bronx, New York, and started his career in the garment business before switching to hospitality. "I had no mentors [in the garment business]," says Mr Fireman, "and I was impatient to be successful in life." In 1974 Mr Fireman opened his second restaurant, Cafe Fiorello, just blocks from Central Park. Like The Hip Bagel, the focus was on hospitality. It's a theme he's carried through to each successive restaurant, be they fine-dining establishments like Trattoria Dell'Arte or casual restaurants like the Brooklyn Diner. Customers are more likely to remember how the place made them feel, Mr Fireman argues, than the food that they ate. "Everyone has their favourite pizza. Who am I to say what the best is?" he explains. "But hospitality they remember." Adam Platt, a restaurant critic who has covered New York's food scene for more than 15 years, says that for old-school restaurateurs like Mr Fireman, running a restaurant is a lot like putting on a Broadway show. "He's really a theatrical producer. The Brooklyn Diner isn't really a diner and it's not in Brooklyn, but he puts together this successful production," says Mr Platt. For More Compliance Management Video